SEO Lead
E-Commerce SEO Overhaul
Redesigned site architecture, optimized 200+ product pages, and built a backlink strategy for a D2C fashion brand.
+35% CTR+52% Organic Traffic
Digital Marketing Specialist
1 year experience · Performance driven campaigns
I help brands convert clicks into measurable business outcomes — with data-backed strategy across SEO, paid media, and social.
About Me
I'm a results-oriented digital marketer with a passion for uncovering what makes audiences tick. Over the past year I've managed campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms — consistently delivering ROI above industry benchmarks.
My approach blends creative storytelling with rigorous analytics: every decision is backed by data, every hypothesis is tested, and every dollar is accounted for.
What I Do
Technical audits, keyword strategy, on-page optimization, and link-building to boost organic visibility and rankings.
Google Ads, Meta Ads, and LinkedIn campaigns with laser-focused targeting, bid strategy, and continuous optimization.
Platform strategy, content calendars, community management, and paid social campaigns that drive engagement and conversions.
GA4 setup, custom dashboards, attribution modeling, and actionable insights to fuel data-driven marketing decisions.
Editorial planning, blog optimization, and content funnels aligned with buyer intent that drive organic traffic and leads.
Landing page audits, A/B testing, user-flow analysis, and UX improvements to maximize conversion rates across all channels.
My Toolkit
Portfolio
Redesigned site architecture, optimized 200+ product pages, and built a backlink strategy for a D2C fashion brand.
Built and optimized a Google Ads funnel for a B2B SaaS tool, targeting high-intent keywords with custom landing pages.
Created content calendar, ran story ads, and managed influencer partnerships for a regional food delivery service.
Migrated a mid-size agency from Universal Analytics to GA4 and built custom Looker Studio dashboards for weekly reporting.
Designed a 3-stage content funnel for an ed-tech startup, producing 30+ long-form articles targeting bottom-funnel keywords.
Built a 7-email onboarding and nurture flow with segmentation, A/B-tested subject lines, and automated triggers via HubSpot.
Deep Dives
The brand had a beautifully designed Shopify store but suffered from thin product pages, poor site architecture, and zero blog presence. Organic traffic had plateaued at ~8K monthly sessions.
A SaaS startup was spending $12K/month on Google Ads with a ROAS of 1.2x and a high cost-per-signup of $85. Campaigns were broad, landing pages were generic, and there was no conversion tracking.
A regional food delivery service had a strong offline presence but minimal digital footprint. Instagram had 800 followers with inconsistent posting, no paid social strategy, and no link to drive orders.
Client Feedback
"Saikumar completely transformed our organic presence. Within 3 months we saw a 2x increase in traffic, and by month 6, organic was our top revenue channel. His data-driven approach and proactive communication made him an invaluable partner."
"We were burning cash on ads with little to show for it. Saikumar rebuilt our Google Ads strategy from scratch — better targeting, better landing pages, better tracking. ROAS went from 1.2x to 3.8x in just 4 months."
"Saikumar's social media strategy was a game-changer for us. We went from barely 800 followers to over 13K with real engagement and orders flowing in through Instagram. He understands both the creative and the numbers side."
Insights
A practical breakdown of how Google's latest update rewards original, experience-driven content — and how e-commerce brands can adapt their strategy.
Read more →A repeatable process for restructuring campaigns, refining audiences, and optimizing landing pages to drive down cost-per-acquisition.
Read more →A step-by-step guide to migrating to GA4 without losing historical data, including custom events, audiences, and dashboard setup.
Read more →From awareness to retention — how to design a full-funnel marketing strategy with clear KPIs at every stage.
Read more →Get In Touch
I'm always open to discussing new projects, creative ideas, or opportunities to be part of your growth story. Drop me a message and let's talk.